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Skippers

Sell more on Sailwiz by applying five tips

  • Alvaro G
By Álvaro García
26 December, 2023
At Sailwiz we try to offer an exceptional experience to users who are looking for a boat trip or any nautical activity, therefore, those who publish the activities, skippers and organizers are a fundamental piece in this experience.

As on other platforms, there are unwritten "rules" that make this experience the best possible and by complying with these rules it is more likely that our proposals will be more successful.
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  • Always respond quickly to your crew members.
  • Take care of the content you publish
  • Plan your activities in advance
  • Offers easy booking and payment
  • Set up promotions when you're interested

Always respond quickly to your crew members.

Sharing a boat trip, due to its particularities, is a way of traveling that requires that whoever reserves their place has complete trust in the organizer or skipper of the activity. For this reason, managing Sailwiz messaging is one of the most important responsibilities of a skipper, since the attention we pay in this way can be decisive in whether the user decides to book. The messages we send through the platform show, in part, our way of communicating and will generate a sensation in those interested in an activity that can be more decisive than the content itself (photos and texts) of the trip.

There are three rules that we must comply with when we respond to users interested in our trips on Sailwiz:

1. Always respond . Not responding is almost a guarantee of not closing the reservation. But also, keep in mind that the response rate is public, so if sometimes you don't respond, it is possible that other users will not even dare to write to you, so try to respond to all users, even when they send a message. of which you presume that the reservation will not be closed.

2. Respond quickly . Like the response rate, the average response time is also public data. If you take too long, many users will not be encouraged to write to you, even if you have interesting trips. On the other hand, many users write interested in several activities and decide on one of them... if you are the last to respond, it may be that when you do, the user has already booked another trip.

3. Respond "with love." Try to respond correctly to any message, without giving rise to doubts and generating trust. It is important to "show a smile while writing", that is, to generate trust through a friendly, close tone and so that the reader understands what we want to say. Try to be interested in the user's needs and resolve their questions clearly, always being honest and patient. It must be understood that for many users it may be their first experience traveling by boat or traveling alone.

Take care of the content you publish

The content of your activity published on Sailwiz is the key to starting to attract interested parties. At Sailwiz we have realized years ago that in the long term, those who publish the content of their trips, texts, videos and photos, are those who sell the most in the long term and especially, those who receive the most queries from interested parties.

These are some points that the content of your activity should have so that you sell more:
  • At least 5 photos. Preferably more than 10.
  • Photos of both the exterior and interior of the boat.
  • Pattern presentation video (30 to 60 seconds is enough).
  • Detailed text of the proposal, environment on board, what is expected of the crew (regarding their participation on board), possible destinations, type of people who usually board...
  • A plan of what you plan to do each day and a detail of what a typical day on board is like.
  • Details of the planned route (and possible modifications due to weather).
  • Additional information that the crew member should know: average expenses during the trip, organization of the purchase, point of departure and arrival, possibility of a single cabin, with or without bathroom, etc... And all those typical doubts that already You should know if you have been organizing trips for a long time.

Plan your activities in advance

Every week there are dozens of users who ask about activities on Sailwiz that do not have available dates, in many cases these are lost sales. The ideal is that all the activities you have published on Sailwiz always have scheduled dates, even if they are within a year, and in any case, always at least three months in advance .

From time to time new skippers write to us on Sailwiz asking for help to sell an activity that they have scheduled within a week... this is almost impossible, since at Sailwiz we work to advertise trips several weeks in advance.

Update the availability of your trips:
If you sell seats through channels other than Sailwiz, try to update the seats available on each trip regularly. In this way, potential interested parties will be able to know how many places are left on each date. This is especially important when reserving the first places.

Offers easy booking and payment

Sailwiz allows users who publish activities to offer various booking and payment possibilities. Something that some users value is the "pre-reservation" option , a place block that you can optionally configure in your activities so that for one or several days, at your choice, a user can block their place until they decide to formalize it. . It is something that users who are in the process of finding flights, train tickets and organizing the rest of the trip value.

Another interesting option is the possibility of allowing payment in two times , especially interesting when it comes to higher amounts. An amount that is paid when reserving the place and another amount that is paid several days before, or even when boarding, as configured in your activity.

Both options are optional and if you decide to offer them, some users may be encouraged to book your activity instead of another similar one that does not offer these facilities.

Set up promotions when you're interested

For trips to be profitable it is essential that the places are filled, therefore, Sailwiz offers skippers some very interesting promotional tools to encourage sales at the right time.

Encouraging advance sales or "early booking" helps us to make some places already occupied appear publicly, which usually encourages other users to become interested. Offering a discount to those who book the first seats on a trip is a way to "reward" those who book with more time and at the same time begin to fill some seats and encourage other users to join because they will not see the entire boat empty. .

In the same way, sometimes there are only a few days left and a place has not been reserved, Sailwiz allows that when there are only a few days left, the system offers a last minute discount so that at least we can enter something for that empty place, which otherwise would not be possible. will bring no benefit.

The configuration of discounts is very flexible and allows us to make specific promotions when due to a pricing strategy we can join campaigns, such as Father's Day, Black Friday and others... We can offer discounts of a percentage or configure 2x1 offers, depending on our interests. .
  • Alvaro G
    Álvaro García
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